“If you can get designers and architects and manufacturers all working together, we can change how institutional environments appear and really make a difference.”
Those were the words of Brad Karl, Director of Marketing at Norix Furniture, regarding the collaborative spirit and feeling of innovation that he found at NeoCon 2013 on June 10-12 at the Merchandise Mart in Chicago.
The annual event, considered the largest furniture tradeshow in the country, showcased thousands of products and featured more than 700 exhibitors from some of the most innovative companies from around the world.
Norix’s suite (shown above) was adorned with graphics from its Naturals Palette – a selection of colors inspired by nature designed to bring visual interest and positive distraction into patient settings. The company also featured products from its Forté™, Hondo and Attenda® lines of furniture which combine functional durability with innovative design in order to humanize institutional environments.
Check out the video below to see Norix’s suite and products, and to get a glance at the NeoCon tradeshow.
Dustin Coleman is a brand journalist for Norix Furniture and a contributor to the Safe Environments blog.